David Lilenfeld Blog The intellectual property blog of David Lilenfeld


Is Suffix ‘VILLE for Online Games Proprietary?

By David Lilenfeld on January 24, 2011

How strong is the suffix ‘VILLE as a trademark for online games?  We may find out soon.  West Virginia game developer Blingville files Declaratory Judgment action against Zynga (maker of Farmville) after Zynga demanded that Blingville stop using ‘VILLE as suffix for online games. Copy of complaint is attached here.

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  1. I blogged about this case also, at http://atlantatmlawyer.com/2011/01/can-zynga-own-ville-as-a-trademark/. Would be curious to hear if you had some historical idea of what the venue was like. I find it tough to believe that Zynga could successfully lay claim to *VILLE marks…

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